THE LEGAL STANDING OF BUSINESS ACTORS IN A DIGITAL MARKET ACCORDING TO LAW NO. 5 OF YEAR 1999 ON THE PROHIBITION OF MONOPOLISTIC AND UNHEALTHY BUSINESS COMPETITION PRACTICES

THE LEGAL STANDING OF BUSINESS ACTORS IN A DIGITAL MARKET ACCORDING TO LAW NO. 5 OF YEAR 1999 ON THE PROHIBITION OF MONOPOLISTIC AND UNHEALTHY BUSINESS COMPETITION PRACTICES

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Through a Digital Market, the commercial activities of business actors are conducted virtually and can have a global reach.Commercial activities that no longer require face-to-face meetings in conducting transactional activities and that involve cashless payment Control Board methods have made it possible for business actors to transgress the jurisdictional boundaries of a state as they conduct their business activities.Digital Market becomes an inevitability as well as a legal matter in the application of Law No.5 of Year 1999, particularly in relation to the legal Baby standing of business actors.

The consideration is that in the context of a virtual market, geographical boundaries no longer firmly limit the jurisdictional territory of a state.Therefore, the discussion regarding the characteristics of a Digital Market and the legal standing of business actors in a Digital Market becomes an urgent need.Through juridical normative research, this article intends to analyze the characteristics of a Digital Market and the legal standing of business actors in a Digital Market according to Law No.5 of Year 1999.